The South Downs National Park – capturing a sense of place

We've captured the infinite variety of England's newest National Park in words and images that inspire and inform.

Even though Blue Sail’s director Amanda has lived for more than 20 years on the edge of the South Downs, and loved this richly mellow landscape, she now knows it far far better than she ever did before.

That’s because we’ve just completed a massive task of developing inspiring content for a Sense of Place Toolkit for the new National Park Authority, working with our partners Dot Tourism to produce the publication.

The Toolkit’s main purpose is to provide tourism businesses with free, downloadable words and pictures plus lots of inspiring information to help them develop the experiences they offer to visitors, as well as communicate the special nature of the place.

It reveals – in layperson’s terms – the different landscapes, flora and fauna, culture and heritage of the South Downs.  There are literary quotes, fascinating facts and historical references.  There’s a large image library to illustrate the diversity.  Plus beautifully written copy that captures the Park’s essence.