Welcome to Blue Sail
Since we set up Blue Sail 12 years ago, we've helped hundreds of places and partnerships. We’ve worked with cities, regions, islands, tourist boards, development agencies, national parks, world heritage sites and individual visitor attractions - in the UK and internationally.
What is Blue Sail?
Blue Sail is all about places to visit. We’re a destination consultancy. We specialise in tourism development, management and marketing, and we’re leaders in our field.
We bring deep market insight, creative thinking and clear-headed analysis – plus years of practical experience. We make connections – across sectors, organisations, destinations. And we help untie knots.
People usually come to us when they want things to change. They may be looking for more visitors, or a different type of visitor. They may want to understand their visitors better. Perhaps they want to change the way they manage visitors, and get them to spend more. Sometimes they want to improve experiences for visitors and get investment into the place.
Most of them want the outside world to think differently about their place. And they want to do partnerships better.
These are all things we can help you do well.
"Blue Sail were absolutely brilliant collaborators in helping us identify tourists in the market to visit Wellcome Collection. I can’t recommend them highly enough."
Rachel Collins, Head of Marketing, Wellcome Collection
"Working with Blue Sail and Visit Kent to develop the Destination Management Plan has been a truly exceptional experience which has produced outstanding results."
Dawn Hudd, Head of Regeneration & Economic Development, Maidstone Borough Council
"Blue Sail delivers outputs that are intelligent, workable and provided with flair and enthusiasm. It has been a real pleasure working with them."
Steven Small, Head of Business Tourism, Marketing Manchester
"Blue Sail have been a great company to work with – focused, challenging, intuitive and knowledgeable. The report has been welcomed by the businesses in the City due to its clarity and insight."
Sallyann Tindall, Senior Project Manager, Scottish Enterprise & Destination Glasgow
"I really enjoyed reading the report - incredibly sensible and straightforward, which I like!"
Claire Eva, Head of Marketing & Audiences at Tate
"Blue Sail's understanding and empathy was very impressive. We will definitely work with them again."
Gwyn Brown, CEO, Sail Training International (Tall Ships Races)
"I really enjoyed working with Blue Sail – it [Destination Management Plan] was a great process and a great result."
Janice McGuiness, Assistant Director Commissioned Services, Canterbury City Council
"Blue Sail speak our language and their collective experience means that they have been there, done that and found a solution to all the issues we might face. They really are the best consultants I've ever worked with. Employ them now!"
Cath Hindle, Head of Operations & Tourism, NewcastleGateshead Initiative
"I really like Blue Sail's creative and professional approach. Blue Sail delivers!"
Juliana Delaney, CEO, Continuum Group
"It was a pleasure working with the Blue Sail team. Their approach is professional, highly organised and creative."
Lael Scheckter, External Relations Manager, London & Partners
"Blue Sail’s passion for their work does not falter, no matter what size project they are working on. I would not hesitate to recommend them."
Lynnette Crisp, Marketing Director, Visit Kent
"From our first meeting, we realised that your enthusiasm, creativity and obvious experience were just what we needed, and that continued throughout."
Matt Biagetti, Investment Manager, Liverpool Vision
"From the moment we met Blue Sail we were impressed. It has been a pleasure working with them and we certainly intend to call on their expertise again."
Julian Pearce, Senior Economic Development Officer, Council of the Isles of Scilly
"Blue Sail's One Historic Garden marketing campaign has been mightily impressive."
Gareth Bond, Project Officer, Pembrokeshire County Council
"I’ve really appreciated your support and you’ve been an absolute pleasure to work with – thank you!"
Claire Williams, Visitor Economy Manager, City of Stoke
"We would be delighted to work with the team again in the future."
Nikki Morris-Laing, Marketing Director, VisitAberdeenshire