Blue Sail helps breathe life into places – from cities and regions to venues and attractions. We’re a tourism consultancy. And we’re leaders in our field.
Who We Are
We’ve got years of experience here at Blue Sail. And we never switch off! We’re always talking, listening and learning about what makes great destinations. We're a tourism consultancy that brings deep market insight, new thinking and clear-headed analysis. We spot the opportunities and make connections – across sectors, organisations, places. We help clear the air, untie knots and reach consensus. And people trust us. Because we know our stuff, and how to make things happen.
Projects
Experience development for Iceland’s first-ever tourist route, the Arctic Coast Way
A Visitor Economy Strategy for Brighton, the free-thinking city by the sea
Looking beyond 2020 with an Events Strategy for ambitious Glasgow
Stories and experiences for a world-class destination brand – Ireland’s Ancient East
A new strategy and business plan for Visit Belfast – the city’s DMO
Clients & Testimonials
We presented Blue Sail with quite a complicated challenge, and one that would require carefully untangling, in the development of a regional Destination Management Plan. Through carefully listening to the needs and asks of individuals and small groups, understanding the problems we were trying to solve and having a solid basis of good data and sound ideas, we are delighted that the resulting plan feels special, and unique to us, our destinations, and businesses. This is a plan that is both challenging yet achievable and one that has a clear delivery model.Kathryn Davis, Managing Director , Visit West
The Destination Management Plan produced by Blue Sail is clear, concise, ambitious but also achievable. It not only gives us a strategic focus but creates a dynamic and exciting plan for tourism in the Borough. Their approach has meant that we have a plan that fits with and reads well alongside other Council and connected regional strategies ensuring buy in from a number of stakeholders. Blue Sail were wonderful to work with, brought vast expertise and I would recommend them in a heartbeat.Laura Case, Head of Culture & Tourism, Redcar & Cleveland Borough Council
The work that Blue Sail did has been really valuable in setting the direction/focus of activity for Edinburgh for the next couple of years, so many thanks for that. I really enjoyed and valued working with them.Margaret McNeil, Project Manager, Scottish Enterprise
We found Blue Sail to be a very professional, competent and engaging consultancy who worked well with a broad range of stakeholders during the process. The finished product is a high quality DMP which will help all those involved in Tourism within Pembrokeshire to work together to achieve our collective vision. They ensured that the DMP is well aligned to the Visit Wales strategy, which will put us in a strong position to seek funding and other support to deliver the plan.Mike Cavanagh, Head of Cultural, Leisure, Tourism & Registration Services, Pembrokeshire County Council
Thanks so much for your presentation yesterday. It was absolutely on the nail and just what we needed.Please be completely assured that I am already reflecting on it, absorbing it and will use it absolutely to drive improvements and developments!Sarah Newman, Manager, Russell-Cotes Art Gallery & Museum
We commissioned Blue Sail to undertake a major strategy review. The project, a Tourism Sector Growth Plan for Warwickshire, 2023-28, involved extensive research and consultation with multiple stakeholders across Warwickshire from the public and private sectors. The team delivered a set of concise, comprehensive reports on time and on budget. We were delighted with the results which provide a clear evidence base, plus a cohesive vision and strategy to unite all partners, coupled with some very practical action plans for delivery by the County Council.Alex Holmes, Visitor Economy Manager, Warwickshire County Council
Thank you very much for delivering the [online] workshop in your usual outstanding style and with right on point content and the report is perfect. It was great to work with you again.Pier Morrow, Tourism, Culture, Heritage & Arts Development Officer, Belfast City Council