Blue Sail helps breathe life into places – from cities and regions to venues and attractions. We’re a tourism consultancy. And we’re leaders in our field.
Who We Are
We’ve got years of experience here at Blue Sail. And we never switch off! We’re always talking, listening and learning about what makes great destinations. We're a tourism consultancy that brings deep market insight, new thinking and clear-headed analysis. We spot the opportunities and make connections – across sectors, organisations, places. We help clear the air, untie knots and reach consensus. And people trust us. Because we know our stuff, and how to make things happen.
Projects
Experience development for Iceland’s first-ever tourist route, the Arctic Coast Way
A Visitor Economy Strategy for Brighton, the free-thinking city by the sea
Looking beyond 2020 with an Events Strategy for ambitious Glasgow
Stories and experiences for a world-class destination brand – Ireland’s Ancient East
A new strategy and business plan for Visit Belfast – the city’s DMO
Clients & Testimonials
Blue Sail’s strength is that they really ‘get’ tourism. Their principals have huge amounts of experience, and are authoritative and knowledgeable without being at all patronising. I would have no hesitation in recommending them, or in using them again - they really are exceptional.Kevin Boorman, Marketing & Major Projects Manager, Hastings Borough Council / 1066 Country
Blue Sail were excellent to work with on the development of a new Outdoor Events Strategy - their knowledge and experience of the sector at a local, national and international level provided a strong focus to the Strategy that has been well received.Ian Shurrock, Head of Sport & Leisure, Brighton & Hove City Council
The experience was totally refreshing, thought provoking and resulted in a shared vision amongst our team on future possibilities.Mary McCarthy, Director, Crawford National Art Gallery, Cork
Blue Sail gave us the tools to fulfil our aims and we are delighted that five years on their experience and advice remains key to our Lakes Culture Marketing Strategy.Jeanette Edgar, Project Manager, Lakes Culture
Working with Blue Sail and Visit Kent to develop the Destination Management Plan has been a truly exceptional experience which has produced outstanding results.Dawn Hudd, Head of Regeneration & Economic Development, Maidstone Borough Council
Blue Sail have been a great company to work with – focused, challenging, intuitive and knowledgeable. The report has been welcomed by the businesses in the City due to its clarity and insight.Sallyann Tindall, Senior Project Manager, Scottish Enterprise & Destination Glasgow
Blue Sail were absolutely brilliant collaborators in helping us identify tourists in the market to visit Wellcome Collection. I can’t recommend them highly enough.Rachel Collins, Head of Marketing, Wellcome Collection
This was an excellent piece of work which was well managed and delivered in an inclusive manner throughout the period of the review. Blue Sail were easy to work with, asked some challenging questions, brought considerable expertise and a highly valued independent view to what was a complicated subject involving a myriad of stakeholders and interestsRiddell Graham, Director of Partnerships, VisitScotland
Blue Sail were able to use their insight and experience to understand our issues and review our proposed options. …. I appreciate their no nonsense approachSharon Hodgson, Commercial Services Project Manager, Lake District National Park Authority