“Share a hug. Create a job”
“Share a laugh. Help our economy”
“Share a new experience. Strengthen our State”
These are the compelling taglines used by Visit Florida in their new VFR campaign.
It’s interesting the way the Share a Little Sunshine campaign uses the language of public service and charity campaigns – “About the Cause”, “How can you help?”. And there’s the effective repetition of the simple equation “85 visitors = 1 job”.
Florida residents are offered incentives to invite friends and family to the Sunshine State, and – as well as a warm altruistic glow – there’s the chance to win a Mazda convertible. There’s a toolkit for businesses and local partnerships to use to encourage people in their area to take part too.
Worth a look.