According to Lord Judge this week, the jury system’s threatened because people no longer get their information from listening to people speak. So where does that leave the conference industry?
Business Tourism guru Rob Davidson of the University of
Westminster has done some fascinating research into what younger delegates expect from meetings. He says that – now that Generations X and Y are in the majority in the workforce – events organisers are having to adapt their approach to programming and marketing their conferences.
Here’s me facilitating one of our interactive workshops. We’ve certainly found that today’s delegates expect more interactive meetings, bite-sized sessions and integrated technology. They expect to learn and to be entertained.
And while they may be masters of social networking, younger delegates are often less comfortable with unstructured face-to-face business networking.
But that goes for a lot of people, whatever their age. So, when you look at it like that, won’t getting meetings right for Gen Y mean better meetings for everyone?