Ever heard of an “anti-venue”?
Well, if you work in business tourism, you’re no doubt familiar with event organisers’ seemingly insatiable search for somewhere different and special enough to revive the jaded taste buds of today’s hard-to-please delegates.
Now Space-2 – a London-based firm that does clever things with property – is marketing “anti-venues” as an antidote to venue fatigue: they are promising inspiring and exclusive spaces, only available for a limited period of time – and sometimes only at short notice.
I guess the recession has thrown up plenty of underused or suddenly vacant commercial property – and this is a great example of a company turning the recession to its advantage.