How Blue Sail got its name

"Evening will come, they will sew the blue sail ..."

Nearly 12 years ago we were planning our launch, and we were looking for a name for the company.

We wanted a name that would put clear blue water between us and the competition.   We wanted it to give people a sense of our brand values: clear-headed, insightful, creative.

And besides, there were 3 of us founding directors.  So a 3-cornered sail fitted.

But there’s a slightly longer story too.  Because we took the name from the lines of a poem by Scottish poet Ian Hamilton Finlay:

“Evening will come, they will sew the blue sail.”

In nine carefully chosen words, Hamilton Finlay tells a story (of fishermen, returning home), paints a picture in our minds (of blue sea and sky, of safe harbours), stirs emotions, evokes meanings and memories (of life and death).

And his clear words cut through – making the complex appear simple.

We love the idea of clarity.  That’s what we do.  We take complex challenges and we de-mystify them.  We untie knots.  We make things clear.

And for all our ability to bring cool-headed analysis, we never forget that our work is about human beings – and the emotional connections between people and places.

Latest Tweets

In 2009 @Forum4theFuture helped to predict what tourism would be like in 2023. Want to see what has come true and w…
11 April 2019

See what the Chair of the @theAoU is saying about how to create great towns and cities, and where we're going wrong…
11 April 2019

“There’s more to travel than taking the tube every morning” Site-specific @WestJet ad on London tube lists things C…
10 April 2019

Lovely news for 1066 Country @Visit1066
09 April 2019

Dinosaur theme in Liverpool today. But we were there thinking and talking #place #heritage and #destination with…
09 April 2019

See bluesailviews on Twitter