How Blue Sail got its name

"Evening will come, they will sew the blue sail ..."

Nearly 12 years ago we were planning our launch, and we were looking for a name for the company.

We wanted a name that would put clear blue water between us and the competition.   We wanted it to give people a sense of our brand values: clear-headed, insightful, creative.

And besides, there were 3 of us founding directors.  So a 3-cornered sail fitted.

But there’s a slightly longer story too.  Because we took the name from the lines of a poem by Scottish poet Ian Hamilton Finlay:

“Evening will come, they will sew the blue sail.”

In nine carefully chosen words, Hamilton Finlay tells a story (of fishermen, returning home), paints a picture in our minds (of blue sea and sky, of safe harbours), stirs emotions, evokes meanings and memories (of life and death).

And his clear words cut through – making the complex appear simple.

We love the idea of clarity.  That’s what we do.  We take complex challenges and we de-mystify them.  We untie knots.  We make things clear.

And for all our ability to bring cool-headed analysis, we never forget that our work is about human beings – and the emotional connections between people and places.

Latest Tweets

Wonderful to see the buzz surrounding @NorthIceland launch of #ArcticCoastWay - we loved working with locals to hel… https://t.co/A3Bx6HLSLG
14 June 2019

"Cultural placemaking, done well, pulls everyone out of their silos and into new relationships, working together to… https://t.co/DEQLJV9ICs
14 June 2019

AirBnB launches Bucket List Collection of "off-the-beaten-path" "epic" & "transformational" experiences - small gro… https://t.co/BUFjdufnOE
14 June 2019

Just sent a revised report to fellow consultant. Who replied immediately. It was after 10.00 p.m. Message to us both #getalife #lifebalance.
13 June 2019

Great to see #Glasgow voted Europe’s Leading Festival and Event Destination https://t.co/eG2Vuzwk5g at the… https://t.co/k3jl49Vd6F
10 June 2019

See bluesailviews on Twitter