How Blue Sail got its name
"Evening will come, they will sew the blue sail ..."
Nearly 12 years ago we were planning our launch, and we were looking for a name for the company.
We wanted a name that would put clear blue water between us and the competition. We wanted it to give people a sense of our brand values: clear-headed, insightful, creative.
And besides, there were 3 of us founding directors. So a 3-cornered sail fitted.
But there’s a slightly longer story too. Because we took the name from the lines of a poem by Scottish poet Ian Hamilton Finlay:
“Evening will come, they will sew the blue sail.”
In nine carefully chosen words, Hamilton Finlay tells a story (of fishermen, returning home), paints a picture in our minds (of blue sea and sky, of safe harbours), stirs emotions, evokes meanings and memories (of life and death).
And his clear words cut through – making the complex appear simple.
We love the idea of clarity. That’s what we do. We take complex challenges and we de-mystify them. We untie knots. We make things clear.
And for all our ability to bring cool-headed analysis, we never forget that our work is about human beings – and the emotional connections between people and places.