Looking beyond 2020 with an Events Strategy for ambitious Glasgow

We’ve been working with Glasgow’s busy and successful Events Team on the priorities for their new Events Strategy for the next decade. The Strategy will be rooted in the city’s particular strengths: its people, sport, music – Glasgow is a UNESCO City of Music – and its outstanding culture. The city’s ambition to have a global presence on the events stage is clear.

Hosting the Commonwealth Games in 2014 clinched Glasgow’s reputation for delivering world-class events. The European Championships in 2018 further endorsed the city’s sporting event credentials.

But no place can rest on its laurels and the Glasgow Events Team is already looking beyond 2020 for a long-term vision and strategy for the next decade.

We’ve been working alongside the team bringing our external perspective, objective view and knowledge of what other cities are doing to inform their new Events Strategy.

Very aware of the importance of partnership – and that the city council can’t be responsible for everything – we’ve been exploring new ways of working to build relationships and networks which can be the catalyst to new and better events and festivals.

"No place can rest on its laurels – and Glasgow’s ambition is to have a global presence on the events stage"