Visit Belfast is the destination management and marketing organisation for the city region and has been at the heart of significant growth in recent years. The organisation needed a root-and-branch review to create a four-year organisational strategy, and a one-year business plan.
We worked closely with the Board, Executive, key stakeholders and funders to identify projects that would increase the momentum and could generate an additional £546m of local impact over the next four years.
We developed a set of core principles to guide decisions about where to focus resources, and the adopted plan has shifted activity into areas which meet these principles. We also identified a number of growth projects, for which additional funding has been secured.
"Visit Belfast has been at the heart of this fascinating city’s significant growth in recent years"