Wellcome Collection – reaching international markets

In our creative workshop for the Wellcome Collection, someone summed it up as “a gorgeous space to let your mind run around in”. That’s a lovely description of a place that – till now – had proved really hard to categorise.

If you’ve not visited the Wellcome Collection in London’s Euston Road you really should. In tourism circles, adjectives such as “unique” and “world-class” are bandied around way too much … but the exceptional Wellcome Collection deserves such superlatives.

It’s a museum, a gallery, a library, a space for imaginative, engaging events and exhibitions.  Its fabulous Reading Room is one of London’s best-kept secrets.

And indeed, the Wellcome Collection is a place that many Londoners know and love – but the marketers there turned to us for advice about reaching tourists, as part of its mission to become a well-regarded, culturally relevant brand.

And as we like to think of ourselves as “incurably curious” (their pithy positioning) we were really pleased to work with them on a marketing strategy – identifying best markets and segments, advising on positioning, partnerships and routes to market – and then were delighted to be asked back to help implement our recommendations.

Latest Tweets

The debate continues on why our retail centres are failing and how we reinvent town centres to be fit for the futur… https://t.co/y4nhoImtyr
21 February 2019

Been talking #urbanism this afternoon @theAoU. What better way to get in the zone on the way there than a visit to… https://t.co/8gHrGejFwl
19 February 2019

An “extraordinary 200-year history involving a Pope, prince, and Napoleon”. We loved spending a morning among the C… https://t.co/KeUXGodhss
15 February 2019

Thanks Wendi - great to have your input! #Belfast #Tourism https://t.co/fLkfLCzRZ1
14 February 2019

Great views of #Belfast at dusk - from Observatory Bar at Grand Central Hotel . Such a fascinating city with strong… https://t.co/FKFax2Gh6i
13 February 2019

See bluesailviews on Twitter