The Valleys – PR and social media campaign

These days, The Valleys of South Wales are far from being the blighted industrial landscape some people might think. Of course you’d expect their industrial heritage to be outstanding. And it is. But they now also excel in adrenaline sports: mountain biking, walking, road cycling, canyoning, caving, kayaking …

Our job has been to take The Valleys to audiences outside South Wales and help build awareness and interest.

So we’ve done media work and organised press trips (much helped by the publishing of Richard Burton’s diary and the opening of the BikePark Wales new mountain biking centre), worked with the best and brightest businesses in The Valleys, written features and been going a storm on Facebook and Twitter.

We’re particularly targeting families who are independent of outlook and up for adventure. The Valleys is ideal for them. It’s definitely one of those places that has to be experienced to be properly appreciated.

http://www.thevalleys.co.uk

@LoveTheValleys

 

Picture ©Crown Copyright (Visit Wales) 2013-10-01

Latest Tweets

Just back from Iceland’s far north, working on new #ArcticCoastWay. We flew @airiceland & loved finding this… https://t.co/xwPl0V5dwg
21 September 2018

Well done to #birmingham @WMGrowth an exciting first - the Bear Gryll's attraction. High adrenalin! https://t.co/UqJd6G7bJi
18 September 2018

Our latest blog post takes us on a trip to LEGO house in Denmark - fun and learning from our friend, associate and… https://t.co/dYHlDJhYCF
18 September 2018

TripAdvisor's unveils new site - expanding its community beyond travellers to include brands, social media influenc… https://t.co/TcbBIjRInO
18 September 2018

Great turnout for the launch of 1066 Country's new destination identity & stories. Business getting really creative… https://t.co/AFamHOCD1D
14 September 2018

See bluesailviews on Twitter