National Forest – Tourism Growth Plan

The National Forest is one of Britain’s boldest environmental projects: the creation of a new forest across 200 square miles of Leicestershire, Derbyshire and Staffordshire, linking the ancient forests of Needwood and Charnwood. Over the last 25 years the National Forest Company has created a woodland economy and a beautiful landscape for everyone to enjoy.

The National Forest is now coming of age as a visitor destination.  The next 10 years are about moving from an emerging destination to an established one.

We were asked to take a fresh look at what needs to happen to create distinctive visitor experiences that bring the National Forest brand to life for target markets. The brand is all about creating a very special woodland place: a Forest where people come for inspiration, to feel empowered and grounded, and to connect with each other. The Plan is about creating inspiring “stand-out” places and experiences, and stimulating investment to enable the Forest to thrive as a visitor destination.

We looked at accommodation, attractions, festivals and creating forest towns.  We presented the Growth Plan at its industry launch in the Forest at Calke Abbey and Blue Sail’s partners Mark Design designed the document for us, using the Forest’s brand guidelines.

Latest Tweets

Amazing meeting space for our workshop ⁦@RoyalWilliamYd⁩ ⁦@OceanStudios⁩ ⁦@visitplymouth⁩ tons of natural light an… https://t.co/iKQGM8ugRp
30 November 2018

Run 3 workshop sessions at #STIC18 @TallShipsRaces - with ship owners, ports & youth council on ideas for improving… https://t.co/hKda2k4CVt
30 November 2018

Congratulations to the creative and dedicated team @CrawfordArtGall for achieving record visitor numbers - well-des… https://t.co/VsdrlaO0ju
29 November 2018

In Seville today looking forward to a workshop session with 70 ship owners for @TallShipsRaces #stic18
29 November 2018

In Seville looking forward to annual conference of @TallShipsRaces #stic18
27 November 2018

See bluesailviews on Twitter