Ireland’s Ancient East – stories development

Five thousand years of history in lush green landscapes, with stories told by the best storytellers in the world.  That’s the brand promise of Ireland’s Ancient East. With this ground-breaking new initiative, national tourism development authority Fáilte Ireland is turning the east of the Republic – from Carlingford to Cork – from a transit region to a touring region.  We’ve loved working with the team to help them lay the foundations of this exciting project. 

Since the project started in 2015, we’ve worked with strategic partners and hundreds of tourism stakeholders right across the patch, helping them to identify stories and think through how to use them in their businesses to deliver the promise to international visitors.

We’ve worked with people in the activities sector, historic houses and gardens, and from the worlds of design, arts & crafts in the region – to tell their stories and how place inspires them.

We’ve created and curated content for the stories-fuelled consumer website.  We’ve delivered an industry webinar on Stories for Tourism and produced industry Toolkits – one about telling stories, and others for the activities and crafts sectors.  We’ve written the Ireland’s Ancient East words that welcome arrivals at Cork Airport – on banners, pillars, walls and windows.

And – working with Fáilte Ireland and key partners – we developed the first Visitor Experience Development Plan for Ireland’s Ancient East.

We’re continuing to help individual attractions and providers – from gardens and festivals to cultural institutions and castles – use the Ireland’s Ancient East themes in their development and marketing work.

It’s a long-term project to build a world-class destination brand, and we’re proud to be playing our part.

Latest Tweets

In 2009 @Forum4theFuture helped to predict what tourism would be like in 2023. Want to see what has come true and w… https://t.co/uu3HRUQax4
11 April 2019

See what the Chair of the @theAoU is saying about how to create great towns and cities, and where we're going wrong… https://t.co/1dIhjmJC74
11 April 2019

“There’s more to travel than taking the tube every morning” Site-specific @WestJet ad on London tube lists things C… https://t.co/qZ6ViSTrDm
10 April 2019

Lovely news for 1066 Country @Visit1066 https://t.co/hlWCy0uvDC
09 April 2019

Dinosaur theme in Liverpool today. But we were there thinking and talking #place #heritage and #destination with… https://t.co/ObJHvsCsgy
09 April 2019

See bluesailviews on Twitter