Arctic Coast Way – experience development

We’ve been working in the far north of Iceland, where the regional tourist board Visit North Iceland is developing a new tourist route along the Arctic Coast.

We’re working on experience development with a steering group of stakeholders representing communities, businesses and agencies along the route, helping to identify and develop the distinctive experiences of the Arctic Coast Way.

The new route is still in development and will have its consumer launch in June 2019.  The aim is to encourage future visitors to Iceland to explore beyond the honeypots and experience the remote uncrowded beauty of the Arctic coast.


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