Our blog

Building the visitor experience – brick by brick [Tuesday, September 18, 2018]

Blue Sail’s good friend and associate Elizabeth Parbutt recently visited the LEGO house in Denmark with her family.  She spoke […]

Dare to be different [Wednesday, August 22, 2018]

In a world of worthy tourism advertising campaigns and greige websites, this year’s Vilnius multi media campaign is fun and […]

How Social? The UK Cities Instagram Index [Tuesday, May 29, 2018]

Social Media has been around long enough for most destinations to have worked out that it is vital to their […]

Ten pearls of wisdom [Wednesday, January 3, 2018]

For the tenth and last in our series of “Tens” to mark Blue Sail’s first decade – here is our […]

Ten engaging experiences [Tuesday, December 19, 2017]

It’s the latest in our series of Top 10s to celebrate Blue Sail’s 10th birthday – our personal picks of […]

Ten characterful towns [Monday, November 27, 2017]

  These small towns certainly punch above their weight when it comes to character!  Here are 10 personal favourites from […]

Ten standout ‘scapes [Monday, November 6, 2017]

Landscapes, seascapes and cityscapes … the Blue Sail team have picked their favourite UK “scapes” for the latest in our […]

The Changing Culture of Cities [Thursday, October 5, 2017]

When I go to a conference these days I want to take away one new idea, thought or piece of […]

Amsterdam and Rotterdam – overtourism and undertourism? [Tuesday, September 26, 2017]

‘Overtourism’ has been very much the narrative of the summer.  From Venice to Skye the media have been picking up […]

Ten houses with delicious stories [Friday, August 25, 2017]

Our associate director and specialist in heritage attractions Graham Nicholson has made his pick of houses with delicious stories, for […]

Latest Tweets

BBC News - Wakefield, Grimsby, Plymouth win share of £20m culture fund. Great to see our client @DestinationPlym… https://t.co/lZ2dfvzveN
18 January 2019

Loving @TourismIreland's new campaign video Fill Your Heart with Ireland (& we see A LOT of destination videos!) .… https://t.co/xg1jpchuPG
18 January 2019

Country House Hotel? Quirky city centre apartment? Nope the @bookingcom algorithms have spoken. Can’t decide whethe… https://t.co/oIp1PECeoO
17 January 2019

Our new project - a tourism narrative for an intriguing city https://t.co/2MaNedBk4G
17 January 2019

This magnificent City Hall (with its gorgeous interior) was the setting for today’s ‘Discovery Workshop’: day one o… https://t.co/FxnmjJX4Tx
15 January 2019

See bluesailviews on Twitter