Wrapping Manchester Up

Manchester’s ‘creative director’ and Factory Records designer, Peter Saville has created something uber-hip for the festive shopping list – Manchester Christmas wrapping paper.

The limited edition wrapping paper, commissioned as part of the marketing campaign to attract Christmas shoppers into the city centre, apparently relies on 6-colour printing instead of the usual 4, giving each parcel a unique look. (No, we don’t know how this works either).

The 5,000 rolls are on sale at limited outlets in Manchester and at Visit Manchester’s on-line shop.

Great PR and absolutely on-brand for Manchester.