Accenture’s new survey suggests that nearly 50% of Brits are “not planning to take a holiday” in the next 12 months. No doubt the researchers had a definition of “holiday” they were using, which this TravelMole news piece doesn’t give us (and neither does the Accenture website).
But before destinations throw up their hands in despair at the news, it’s worth remembering that lots of people don’t count short breaks, visits to family and friends (even if they stay in paid-for accommodation), attending festivals, or extensions to business trips as “holidays”. Some British people don’t even call a holiday in the UK “a holiday” – as in: “we’re not having a holiday this year – just going to Shropshire/Somerset/Suffolk”.
So: what makes a holiday a holiday?