This exciting piece of work will help shape the future of West Yorkshire’s visitor economy by identifying key target audiences and defining the messages that will inspire more people to visit the region. The work, which includes primary research and market testing will see us developing a clear and compelling visitor proposition that showcases West Yorkshire’s diverse landscapes, rich culture, and independent spirit.
We look forward to working closely with the West Yorkshire LVEP and stakeholders across the region to ensure that West Yorkshire’s visitor offer is positioned for growth and success