High Peak and Staffordshire Moorlands are two neighbouring areas which are perfectly situated in the centre of England easily accessed by almost 6m people living in Manchester, Sheffield, Nottingham, Derby and Stoke.
Together High Peak and Staffordshire Moorlands offer a rural haven, attracting visitors from nearby urban centres as well as those travelling from further afield.
The experience is dominated by the stunning landscapes of the Peak District National Park and the many cycle trails, walks and views that this country’s first national park provides.
There are mainstream attractions too, with Staffordshire Moorlands playing host to Merlin’s Alton Towers Resort.
Dotted with attractive, former mill towns and villages, last century’s industries have left their mark in the architecture, heritage railways, canals and re-use of former rail lines as cycle routes and greenways. And Buxton, with its glorious Georgian heritage, is an unexpected treasure.
We are working for the local authorities to provide two related strategies, one for each area. The respective DMOs (Enjoy Staffordshire and Marketing Peak District & Derbyshire) are important partners, and our project will be engaging closely with businesses large and small in creating a vision and actions which are ambitious yet deliverable.