The Wellcome Collection & cultural tourism

If you’ve not visited the Wellcome Collection in London’s Euston Road you really should. In tourism circles words like ‘unique’ and ‘world-class’ are bandied around way too much but the Wellcome Collection merits these descriptions – amazing space, objects, exhibitions and interpretation. And as we like to think of ourselves as “incurably curious” (their pithy positioning) we are delighted to be working with them on a marketing strategy to attract more tourist visitors from the UK and from overseas.  Over the next couple of months we’ll be helping them identify best markets and segments, how to get noticed and how to get more visits.