Want to get your destination on CNN? Well, all you need is some snow … and an international literary brand!
We’re doing some work for the beautiful rural Hampshire area around Chawton where Jane Austen lived, and I was delighted to find that CNN International had broadcast an extended item about England under snow, focusing on the village – no doubt because they knew the Austen connection would ring bells with their viewers.
The result: picturesque images guaranteed to appeal to international target markets.