Takes all sorts …

Just back from a few days’ R&R in the Lake District.

I was amused to read through the guest journal left in our self-catering lodge at Langdale and find that previous guests ranged from a family from Yorkshire with their first precious grandchild to four guys who “cruzed up from Essex in our Italian Sportz (sic)” and climbed England’s highest mountain with only a Mars Bar each to keep

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them going.

It struck me as a textbook illustration of why destinations need to segment their communications … and reminded me what a wealth of customer information accommodation providers and others can have at their figure tips, courtesy of these sorts of visitor books.