National tourism development agency Fáilte Ireland has launched a major new initiative to grow international visitors to the Republic. Called ‘Ireland’s Ancient East’, and founded on extensive market intelligence and insights, this project is truly long-term. They are growing a destination brand that is intended to still be going strong decades from now – adding this third proposition to the already successful Dublin Now and Wild Atlantic Way.
It’s a brilliant project to be involved in. The promise is: 5,000 years of history, in a lush green landscape, with stories told by the best storytellers in the world. Stories are in the brand’s DNA. That’s why Fáilte Ireland has asked Blue Sail to help: as well as an external, international perspective, and expertise in cultural tourism, we bring our unique skills sourcing stories from tourism stakeholders, and our experience of putting stories at the heart of destination development and marketing.