A nice, simple piece of creative marketing arrived in my inbox this morning (and had me reaching for my diary to check if I could take an autumn short break after all): an e-shot from one of my favourite inns – The George in Rye. To mark today’s date – 09-09-09 – they’re offering their best rooms on selected dates in October for £99 … but you have to book within the next 99 hours. A neat hook?