Not just another holiday

There’s a great piece in today’s Times Online – inspired by the hugely positive Enjoy England Awards for Excellence (which I was lucky enough to attend on Friday night as a guest of VisitEngland). Kate Quill writes beautifully and movingly about the resurgence of interest in domestic travel – and

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the ability of Britain’s special places and experiences to move we Brits “in some profound, ineffable sense”. A timely reminder that destination marketing to domestic targets plays to a different set of emotions. Worth a read.