So the papers are full of ‘how to reinvent yourself’ features. You’ve decided to drink green tea. Read more books. Run up stairs. And stop starting sentences with “So”.
Many of us embark on each new year determined to be a better version of our selves. And included in those dreams are travel plans – because travel is a way to kickstart reinvention, or at least to shake things up.
And at this time of year there are plenty of travel ads (like this one – love it!) to remind us that on holiday we will be more thoughtful, sensitive, romantic and sincere. More fun too.
I wonder … how often do people in the travel business remember that they are the guardians of such important dreams?