Marketing the South West internationally

We’ve been asked by South West England’s tourism support organisations to help them explore how best to work in partnership to target international markets.  The current flurry of international marketing activity supported by the South West Tourism Growth Fund will be delivered by 31 March and has undoubtedly inspired collaboration across the region.  Now they want to know if it would be possible – and desirable – to find a practical and flexible framework that keeps South West partners working productively together.