We’re back in Leicestershire working with the Place Marketing Organisation there on a couple of projects aiming to transform tourism in the city and county. The Place Branding Strategy will include a Shared Story for the place reflecting its diversity and capturing what makes it special and different. We’re also working on a Destination Management Plan to provide a road map for the sector. A mix of visitor research and wide ranging consultation will help us with our conclusions and recommendations for an area which has lots of potential yet to be realised.