Fáilte Ireland – the tourism development authority for the Republic – has a major new 5-year tourism investment fund starting in 2016. This autumn they are developing their strategy for managing the fund, and they’ve asked us to advise them by researching key stakeholder views, reviewing comparators, and then writing a paper that will be an appendix to the strategy. Our work includes running a creative “brains trust” session for a great mix of industry, public agencies, and travel writers, to inject innovative thinking into the strategy process.