The BBC have reported on a recent US study on Tweeting. Pear Analytics categorised 2,000 messages into one of six types; news, spam, self-promotion, pointless babble, conversational and those with pass-along value.
Most proved to be pointless babble or conversational instant messaging along the lines of “I’m eating a sandwich”. A substantial 40.5% were classified as pointless babble while a further 37.5% were simply conversational. Only 8.7% were categorised as having pass-along value.
So jury still out on the influence of Twitter it seems – other than sharing ideas for new sandwich fillings. And some real challenges for destination marketers to make their tweets gems which cry out to be passed on.