Harnessing the Vigour of the Vikings in Ireland’s Ancient East

As the Vikings once said "Often times it is not numbers that wins the victory, but those who fare forward with the most vigor" (The Saga of Thrond of Gate, c.19).

And vigour we saw aplenty during our trip to Ireland’s Ancient East last week. We were visiting the Irish National Heritage Park (INHP) in County Wexford, a fascinating open air heritage experience depicting 9,000 years of Irish history. It’s already a great attraction welcoming over 60,000 visitors per year but has ambitious plans to double those numbers in coming years through the addition of an exciting new Viking development within its 40 acre footprint on the banks of the beautiful River Slaney.

That’s where we come in. Along with our partners Gillespies, we’ve been tasked to create, develop and incorporate a new Viking development into the INHP and develop unique visitor experiences that are capable of attracting significantly more visitors.  Our familiarisation visit has stood us in good stead for this work and we’re already starting to think about what the development could look like, who it will appeal to and how it will complement and add to Ireland’s Ancient East’s existing tourism offer.

Following in the footsteps of the Vikings, we’re moving this project forward with vigour and whilst it may not have always been numbers that won the victory in the 12th century, we’ll be keeping a firm grip on how this substantial new attraction can help INHP become a nationally and internationally significant visitor attraction welcoming many more visitors in the future.