I really like Ian McKee’s 8 Rules for Tourist Boards using Facebook. I’d add a ninth – which is “… and don’t forget to go where the conversation is”. Lots of destinations have their own Facebook page with a few hundred – maybe even a few thousand – fans, while the main conversation
about their place is happening elsewhere, on an ‘unofficial’ page, with tens of thousands of fans. So – make sure you join in there as well!