Organic food sales are down 14%, apparently. Tesco and Asda are reducing their organic lines by 30%. (I learnt these useful facts at 5.45 this morning on Farming Today. Quite fancy being a farmer except they seem to get up abominably early).
The next big thing is ‘Local’. That’s what’s filling the shelves and jingling the tills. So those promotions of local food and drink as part of the destination experience seem on the money right now.
Just off to my veg patch.