So what characteristics do you think people who go on cruises have?
Regular followers of tweets and subscribers to blogs? And always on Facebook? Silversea Cruises seem to think so. They’ve just launched a blog for their new ship Silver Spirit counting down the days until it launches on December 23rd. They’ve also launched a Facebook fan page and are tweeting about it too.
So this could mean that social media has penetrated all types of people of all ages. Or that the market for cruising has extended beyond its traditional reach. Or that the (presumably) sociable types who go cruising are sociable in other spheres too.
Whatever – it is clear that for marketers segmenting and categorising their markets is becoming ever more sophisticated.