It has been fascinating to work with Marshall Regen and Chichester University on a study of Brighton & Hove Albion’s first season in the Premier League. Launched today by BHAFC Chairman Tony Bloom and Chief Executive Paul Barber the study shows over £212m of impact to the local area. This includes £10.75m of tourism impact. Surveys found that 10% of away fans stay in the local area and that the club secured an international audience of over 100m per year. A real opportunity for places to harness the power of football (and all sport) to promote and benefit their destinations.