Bloomsday celebrates Thursday 16 June 1904, the day depicted in James Joyce’s novel Ulysses as the main character, Leopold Bloom wanders around Dublin. The Festival encompasses events from breakfasts inspired by the novel, to readings to performances. The Bloomsday Festival is unique and authentic, firmly rooted in the place. We are working with the James Joyce Centre and key strategic partners to explore the options for the future direction of the Festival in developing it as a signature cultural event for Dublin capable of attracting international visitors. We’ll be looking for ideas and inspiration from author-led festivals from Hans Christian Andersen to Tennessee Williams which have successfully become major draws for tourists.