We’ve just been back to Leicester to learn how things are progressing with the new King Richard III Visitor Centre – six months after opening. Blue Sail was brought on board 10 months ago to develop the strategic marketing plan for the attraction, and then to manage marketing delivery in the weeks leading up to launch. It’s a really impressive example of an attraction skilfully created to tell a fascinating, multi-layered and controversial story, and we’ve been delighted to be involved.