Home » News » Driving the Arctic Coast Way
Driving the Arctic Coast Way
May 1, 2018 - Amanda
Lorna and Amanda on a black sand beach
Our lovely client Christiane
1st workshop of the week
We’re just back from a week in Iceland, driving along the country’s new tourism route – the Arctic Coast Way, currently in development – and running creative workshops in Sauðárkrókur, Akureyri and Ásbyrgi. We’re helping the regional tourist board Visit North Iceland to engage with stakeholders in the communities along the route in order to develop the distinctive experiences that will lure visitors to explore further afield. The route will have its consumer launch in June 2019.
Between workshops we covered around 500 km of the route and experienced nature on a breathtaking scale: magnificent snow-capped mountains, black sand beaches stretching for miles, wide glacial rivers flowing into the sea, frozen lakes, geo thermal hot pots and pools … and both snow and spring in the air.
Just back from Iceland’s far north, working on new #ArcticCoastWay. We flew @airiceland & loved finding this… https://t.co/xwPl0V5dwg
Well done to #birmingham @WMGrowth an exciting first - the Bear Gryll's attraction. High adrenalin! https://t.co/UqJd6G7bJi
Our latest blog post takes us on a trip to LEGO house in Denmark - fun and learning from our friend, associate and… https://t.co/dYHlDJhYCF
TripAdvisor's unveils new site - expanding its community beyond travellers to include brands, social media influenc… https://t.co/TcbBIjRInO
Great turnout for the launch of 1066 Country's new destination identity & stories. Business getting really creative… https://t.co/AFamHOCD1D
See bluesailviews on Twitter