Driving the Arctic Coast Way

May 1, 2018 - Amanda

Lorna and Amanda on a black sand beach

Our lovely client Christiane

1st workshop of the week

Interactive session

We’re just back from a week in Iceland, driving along the country’s new tourism route – the Arctic Coast Way, currently in development – and running creative workshops in Sauðárkrókur, Akureyri and Ásbyrgi.  We’re helping the regional tourist board Visit North Iceland to engage with stakeholders in the communities along the route in order to develop the distinctive experiences that will lure visitors to explore further afield.  The route will have its consumer launch in June 2019.

Between workshops we covered around 500 km of the route and experienced nature on a breathtaking scale: magnificent snow-capped mountains, black sand beaches stretching for miles, wide glacial rivers flowing into the sea, frozen lakes, geo thermal hot pots and pools … and both snow and spring in the air.

Leave a Reply

Your email address will not be published.

*

Latest Tweets

Lonely Planet has published its Top Ten of places to visit that aren't suffering from too many visitors ... yet… https://t.co/evoUz2ZPj8
25 May 2018

Any tourism investment by the state is repaid over and over - interesting interview with @Failte_Ireland CEO about… https://t.co/YZWjwc6zMy
25 May 2018

It was great to help Visit Belfast on their business plan. £546m by 2022. If any City can achieve ambitious growth,… https://t.co/4SmM5GFNAP
24 May 2018

New Zealand - 'Like a half eaten lamb chop'. Tourism NZs latest lighthearted video about a conspiracy to deprive th… https://t.co/IA2mXfcTpb
24 May 2018

Limits to tourism and effects of overtourism https://t.co/ONfGxvsqfn
24 May 2018

See bluesailviews on Twitter