Driving the Arctic Coast Way

May 1, 2018 - Amanda

Lorna and Amanda on a black sand beach

Our lovely client Christiane

1st workshop of the week

Interactive session

We’re just back from a week in Iceland, driving along the country’s new tourism route – the Arctic Coast Way, currently in development – and running creative workshops in Sauðárkrókur, Akureyri and Ásbyrgi.  We’re helping the regional tourist board Visit North Iceland to engage with stakeholders in the communities along the route in order to develop the distinctive experiences that will lure visitors to explore further afield.  The route will have its consumer launch in June 2019.

Between workshops we covered around 500 km of the route and experienced nature on a breathtaking scale: magnificent snow-capped mountains, black sand beaches stretching for miles, wide glacial rivers flowing into the sea, frozen lakes, geo thermal hot pots and pools … and both snow and spring in the air.

Leave a Reply

Your email address will not be published.

*

Latest Tweets

Amazing meeting space for our workshop ⁦@RoyalWilliamYd⁩ ⁦@OceanStudios⁩ ⁦@visitplymouth⁩ tons of natural light an… https://t.co/iKQGM8ugRp
30 November 2018

Run 3 workshop sessions at #STIC18 @TallShipsRaces - with ship owners, ports & youth council on ideas for improving… https://t.co/hKda2k4CVt
30 November 2018

Congratulations to the creative and dedicated team @CrawfordArtGall for achieving record visitor numbers - well-des… https://t.co/VsdrlaO0ju
29 November 2018

In Seville today looking forward to a workshop session with 70 ship owners for @TallShipsRaces #stic18
29 November 2018

In Seville looking forward to annual conference of @TallShipsRaces #stic18
27 November 2018

See bluesailviews on Twitter