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Leicester & Leicestershire
March 19, 2018 - Lorna
We’re back in Leicestershire working with the Place Marketing Organisation there on a couple of projects aiming to transform tourism in the city and county. The Place Branding Strategy will include a Shared Story for the place reflecting its diversity and capturing what makes it special and different. We’re also working on a Destination Management Plan to provide a road map for the sector. A mix of visitor research and wide ranging consultation will help us with our conclusions and recommendations for an area which has lots of potential yet to be realised.
Sustainability & ‘clean living’ - Brits increasingly expect same lifestyle standards on hols as at home #TMIAC https://t.co/i8yNjKCXmk
... but perception of welcome & governance has dipped post-Referendum #TMIAC
BDRC on tourism trends- international perceptions of UK remain strong - ranks 1st in world for soft power - Europea… https://t.co/dHDXwgW2Vk
Power of “one message for multiple voices” : England’s Coast project already yielding results #TMIAC https://t.co/fiaOh9r35x
Valuable research into international visitors from England’s Coast DEF project available on NCTA site #TMIAC
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