Staffordshire Hoard & the Mercian Trail

May 12, 2014 - Lorna

The Mercian Trail Partnership has commissioned us to advise on how to attract national and international visitors into the West Midlands using the potentially powerful lure of the mysterious Staffordshire Hoard, the largest hoard of Anglo-Saxon treasure ever found.  The stunningly beautiful gold pieces can now be seen in the Potteries Museum in Stoke, Lichfield Cathedral, Tamworth Castle and Birmingham Museum & Art Gallery. We will draw up a 5-year marketing strategy and a marketing plan, making sure that the recommendations dovetail with ongoing marketing of the destinations and stories of ancient Mercia. The strategy work will be completed by June with a view to starting implementation of the strategy to take advantage of the opening of the new Staffordshire Hoard gallery at the Birmingham Museum and Art Gallery in October 2014.

Leave a Reply

Your email address will not be published.

*

Latest Tweets

Exciting fortnight for Blue Sail: This week we’re on north Iceland ‘s Arctic Coast (3 degrees), next week we’re in… https://t.co/ZOWTj8suqs
23 April 2018

Off to Dublin today with @FEI_UK meeting @Failte_Ireland to talk about #Halloween (or Samhain) and #ireland reclaiming
18 April 2018

Can you fall in love in 10 seconds? New destination campaign from Spain's national tourist board #SpainIn10Sec https://t.co/LwjPoXymv4
12 April 2018

Thinking about markets: really interesting piece about generational cohorts https://t.co/ZLJfqzJWC7
12 April 2018

Remote destinations we work with have this quality and power ... it's so important that any tourism is responsibly… https://t.co/fv9f6TIIbN
11 April 2018

See bluesailviews on Twitter