A simple story to tell

November 25, 2012 - Amanda

Photo of Angela Harnett

Chef Angela Hartnett’s been in the news a fair bit recently. Whenever she has a piece of news, she gets major coverage in the national media. And quite right too. She’s a wonderful chef, a successful businesswoman and an excellent communicator.

This week – reading a feature about her in The Times – I was struck yet again by the importance of having a simple honest story to tell. Angela always mentions her “Italian grandmother” who inspired her love of food. And there’s always the link back to Gordon Ramsay – less important as she gains in profile in her own right, but still there as a reminder that she has worked for years at the highest level before going it alone.

These two elements – the authentic heritage with such positive resonance for a British reader (i.e. Italian food), and the link to an international icon (whatever you may think of him) – make Angela Hartnett stand out. It’s a true story that’s easy to remember, and easy to re-tell.

And that’s what people, businesses and places all need. So … what’s yours?

Leave a Reply

Your email address will not be published.

*

Latest Tweets

Exciting fortnight for Blue Sail: This week we’re on north Iceland ‘s Arctic Coast (3 degrees), next week we’re in… https://t.co/ZOWTj8suqs
23 April 2018

Off to Dublin today with @FEI_UK meeting @Failte_Ireland to talk about #Halloween (or Samhain) and #ireland reclaiming
18 April 2018

Can you fall in love in 10 seconds? New destination campaign from Spain's national tourist board #SpainIn10Sec https://t.co/LwjPoXymv4
12 April 2018

Thinking about markets: really interesting piece about generational cohorts https://t.co/ZLJfqzJWC7
12 April 2018

Remote destinations we work with have this quality and power ... it's so important that any tourism is responsibly… https://t.co/fv9f6TIIbN
11 April 2018

See bluesailviews on Twitter