A Welcome in Cyberspace

November 15, 2010 - Graham

Photo of Hotel Reception

David Cameron was in China last week talking up the prospect of Chinese visitors to the UK. China has the fastest growing outbound tourism market in the world, according to UNWTO. 100m Chinese are expected to travel abroad by 2020 and Visit Britain sees a big opportunity for the UK.

But the Chinese are not notably proficient at English. How do you overcome the language barrier at check-in? You can hardly have a Mandarin speaker at every hotel reception.

An interesting idea in China Daily recently: guests can be welcomed and allocated their room by a fluent Mandarin speaking assistant – only that the assistant won’t actually be in the hotel but in an operations centre in Shanghai or anywhere else in China. Kevin White of Asiawide Hospitality Solutions said that multi-lingual check-in machines are only a modest extension of the room management systems that already control services in many hotels today.

So there’s a welcome in cyber space…

Leave a Reply

Your email address will not be published.

*

Latest Tweets

Exciting fortnight for Blue Sail: This week we’re on north Iceland ‘s Arctic Coast (3 degrees), next week we’re in… https://t.co/ZOWTj8suqs
23 April 2018

Off to Dublin today with @FEI_UK meeting @Failte_Ireland to talk about #Halloween (or Samhain) and #ireland reclaiming
18 April 2018

Can you fall in love in 10 seconds? New destination campaign from Spain's national tourist board #SpainIn10Sec https://t.co/LwjPoXymv4
12 April 2018

Thinking about markets: really interesting piece about generational cohorts https://t.co/ZLJfqzJWC7
12 April 2018

Remote destinations we work with have this quality and power ... it's so important that any tourism is responsibly… https://t.co/fv9f6TIIbN
11 April 2018

See bluesailviews on Twitter