The puzzle of promoting sub-regions

November 4, 2009 - Lorna

We know

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consumer friendly and destination marketers can find it difficult to communicate what they are and what they offer. VisitWales has found a neat way of telling potential visitors about its sub-regions in its latest interactive e-marketing campaign. Using a jigsaw piece for each sub-region users put together a picture of Wales made up from its sub-regions and in the process learn where each is and what is special about it.

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