But is it worth it?
August 11, 2009 - Amanda
Dr Johnson was the sort of celebrity every destination marketer dreads.
Eminently quotable (even after 2 centuries), he put his finger on tourism’s fundamental challenge when asked whether the Giant’s Causeway was worth seeing: “Worth seeing, yes … but not worth going to see”.
When it comes to tourism, all those creative marketing communications – the gorgeous prose, the arty shots, the zany videos – are nothing unless they convince potential visitors that it’s worth making the journey.
And – let’s face it – the ability to explore the world from one’s armchair has grown exponentially since Dr Johnson’s time.
So, everyone, back to work!
Exciting fortnight for Blue Sail: This week we’re on north Iceland ‘s Arctic Coast (3 degrees), next week we’re in… https://t.co/ZOWTj8suqs
Off to Dublin today with @FEI_UK meeting @Failte_Ireland to talk about #Halloween (or Samhain) and #ireland reclaiming
Can you fall in love in 10 seconds? New destination campaign from Spain's national tourist board #SpainIn10Sec https://t.co/LwjPoXymv4
Thinking about markets: really interesting piece about generational cohorts https://t.co/ZLJfqzJWC7
Remote destinations we work with have this quality and power ... it's so important that any tourism is responsibly… https://t.co/fv9f6TIIbN
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