What we do
Is your place “worth seeing, but not worth going to see” - to quote Samuel Johnson? Well, we can help with that. Because we turn good places into great places to visit.
People come to us when they want things to change. They may be looking for more visitors, or a different type of visitor. They may want to understand their visitors better. Perhaps they want to change the way they manage visitors, and get them to spend more. Sometimes they want to improve experiences for visitors and get investment into the place. Or cope with shrinking budgets.
Most of them want the outside world to think differently about their place. And they want to do partnerships better.
This is where we can help. Blue Sail is both a tourism consultancy and a strategic marketing agency. The consultancy does tourism strategies, destination management plans, feasibility studies, and helps sort out tourism organisations and set up partnerships. Our agency does market analysis, branding and marketing strategies, marketing planning and managing delivery of marketing and PR for places and partnerships.
We know how complex destinations can be. We understand the politics, large and small p. We know how to bring public, private and third sectors together. And we know what works.
"Lorna and Amanda were absolutely brilliant collaborators in helping us identify tourists in the market to visit Wellcome Collection. I can’t recommend Blue Sail highly enough. "
Rachel Collins, Wellcome Collection
"Working with Blue Sail and Visit Kent to develop the Destination Management Plan has been a truly exceptional experience which has produced outstanding results. "
Dawn Hudd, Maidstone Borough Council
"Blue Sail delivers outputs that are intelligent, workable and provided with flair and enthusiasm. It has been a real pleasure working with them. "
Steven Small, Head of Business Tourism, Marketing Manchester
"Blue Sail have been a great company to work with – focused, challenging, intuitive and knowledgeable. The report has been welcomed by the businesses in the City due to its clarity and insight."
Sallyann Tindall, Destination Glasgow
"I really enjoyed reading the report - incredibly sensible and straightforward, which I like!"
Claire Eva, Head of Marketing & Audiences at Tate
"Blue Sail's understanding and empathy was very impressive. We will definitely work with them again."
Gwyn Brown, Sail Training International (Tall Ships Races)
"I really enjoyed working with Blue Sail – it was a great process and a great result. "
Janice McGuiness, Canterbury City Council - Destination Management Plan
"Blue Sail speak our language and their collective experience means that they have been there, done that and found a solution to all the issues we might face. They really are the best consultants I've ever worked with. Employ them now! "
Cath Hindle, NewcastleGateshead Initiative
"I really like Blue Sail's creative and professional approach. Blue Sail delivers! "
Juliana Delaney, Continuum Group
"It was a pleasure working with the Blue Sail team. Their approach is professional, highly organised and creative."
Lael Scheckter, London & Partners
"Blue Sail’s passion for their work does not falter, no matter what size project they are working on. I would not hesitate to recommend them. "
Lynnette Crisp, Visit Kent
"From our first meeting, we realised that your enthusiasm, creativity and obvious experience were just what we needed, and that continued throughout. "
Matt Biagetti, Liverpool Vision
"Blue Sail turned our vision into reality, economic strategy into delivery, building relationships, opening closed doors and giving practical solutions. "
Katie Read, Natural Economy North West
"From the moment we met Blue Sail we were impressed. It has been a pleasure working with them and we certainly intend to call on their expertise again. "
Julian Pearce, Council of the Isles of Scilly
"Blue Sail's One Historic Garden marketing campaign has been mightily impressive."
Gareth Bond, Pembrokeshire County Council