What we do
Is your place “worth seeing, but not worth going to see”, to quote Samuel Johnson? Well, that's where we come in.
Because we help places to be great visitor destinations.
We do strategies, action planning, feasibility studies, market analysis, branding strategies and marketing plans. We help sort out tourism organisations and set up partnerships. We advise on next-stage development.
We bring an external perspective, deep market insight, creative thinking and clear-headed analysis – plus years of practical experience. We help you see the wood for the trees and sort the sheep from the goats.
We’re not the same as other tourism consultancies. We don’t write long reports. You’ll find ours are concise, crystal clear and to-the-point. Our recommendations are unambiguous. You won’t be left asking “so what?” or “what now?”.
And you’ll find the way we work strengthens teams and partnerships. We’ve developed a people-centred approach and tried-and-tested techniques that make sure internal and external stakeholders buy in, so that things will happen as a result of our work.
We are a relatively small, specialist independent consultancy (“boutique” to some) – but that’s OK. We’re big enough to take good care of you – you will be extremely important to us, and you will get personal attention from senior people who are strategic, creative and hands-on too. And if we don’t have the specialist expertise in-house, we hand-pick from among our partners to give you exactly the right team for the job.
"Lorna and Amanda were absolutely brilliant collaborators in helping us identify tourists in the market to visit Wellcome Collection. I can’t recommend Blue Sail highly enough. "
Rachel Collins, Wellcome Collection
"Working with Blue Sail and Visit Kent to develop the Destination Management Plan has been a truly exceptional experience which has produced outstanding results. "
Dawn Hudd, Maidstone Borough Council
"Blue Sail delivers outputs that are intelligent, workable and provided with flair and enthusiasm. It has been a real pleasure working with them. "
Steven Small, Head of Business Tourism, Marketing Manchester
"Blue Sail have been a great company to work with – focused, challenging, intuitive and knowledgeable. The report has been welcomed by the businesses in the City due to its clarity and insight."
Sallyann Tindall, Destination Glasgow
"I really enjoyed reading the report - incredibly sensible and straightforward, which I like!"
Claire Eva, Head of Marketing & Audiences at Tate
"Blue Sail's understanding and empathy was very impressive. We will definitely work with them again."
Gwyn Brown, Sail Training International (Tall Ships Races)
"I really enjoyed working with Blue Sail – it was a great process and a great result. "
Janice McGuiness, Canterbury City Council - Destination Management Plan
"Blue Sail speak our language and their collective experience means that they have been there, done that and found a solution to all the issues we might face. They really are the best consultants I've ever worked with. Employ them now! "
Cath Hindle, NewcastleGateshead Initiative
"I really like Blue Sail's creative and professional approach. Blue Sail delivers! "
Juliana Delaney, Continuum Group
"It was a pleasure working with the Blue Sail team. Their approach is professional, highly organised and creative."
Lael Scheckter, London & Partners
"Blue Sail’s passion for their work does not falter, no matter what size project they are working on. I would not hesitate to recommend them. "
Lynnette Crisp, Visit Kent
"From our first meeting, we realised that your enthusiasm, creativity and obvious experience were just what we needed, and that continued throughout. "
Matt Biagetti, Liverpool Vision
"Blue Sail turned our vision into reality, economic strategy into delivery, building relationships, opening closed doors and giving practical solutions. "
Katie Read, Natural Economy North West
"From the moment we met Blue Sail we were impressed. It has been a pleasure working with them and we certainly intend to call on their expertise again. "
Julian Pearce, Council of the Isles of Scilly
"Blue Sail's One Historic Garden marketing campaign has been mightily impressive."
Gareth Bond, Pembrokeshire County Council