What we do
Is your place “worth seeing, but not worth going to see”, to quote Samuel Johnson? Well, that's where we come in.
Because we help places to be great visitor destinations.
We do strategies, action planning, feasibility studies, market analysis, branding strategies and marketing plans. We help sort out tourism organisations and set up partnerships. We advise on next-stage development.
We bring an external perspective, deep market insight, creative thinking and clear-headed analysis – plus years of practical experience. We help you see the wood for the trees and sort the sheep from the goats.
We’re not the same as other tourism consultancies. We don’t write long reports. You’ll find ours are concise, crystal clear and to-the-point. Our recommendations are unambiguous. You won’t be left asking “so what?” or “what now?”.
And you’ll find the way we work strengthens teams and partnerships. We’ve developed a people-centred approach and tried-and-tested techniques that make sure internal and external stakeholders buy in, so that things will happen as a result of our work.
We are a relatively small, specialist independent consultancy (“boutique” to some) – but that’s OK. We’re big enough to take good care of you – you will be extremely important to us, and you will get personal attention from senior people who are strategic, creative and hands-on too. And if we don’t have the specialist expertise in-house, we hand-pick from among our partners to give you exactly the right team for the job.
"Blue Sail were absolutely brilliant collaborators in helping us identify tourists in the market to visit Wellcome Collection. I can’t recommend them highly enough."
Rachel Collins, Head of Marketing, Wellcome Collection
"Working with Blue Sail and Visit Kent to develop the Destination Management Plan has been a truly exceptional experience which has produced outstanding results."
Dawn Hudd, Head of Regeneration & Economic Development, Maidstone Borough Council
"Blue Sail delivers outputs that are intelligent, workable and provided with flair and enthusiasm. It has been a real pleasure working with them."
Steven Small, Head of Business Tourism, Marketing Manchester
"Blue Sail have been a great company to work with – focused, challenging, intuitive and knowledgeable. The report has been welcomed by the businesses in the City due to its clarity and insight."
Sallyann Tindall, Senior Project Manager, Scottish Enterprise & Destination Glasgow
"I really enjoyed reading the report - incredibly sensible and straightforward, which I like!"
Claire Eva, Head of Marketing & Audiences at Tate
"Blue Sail's understanding and empathy was very impressive. We will definitely work with them again."
Gwyn Brown, CEO, Sail Training International (Tall Ships Races)
"I really enjoyed working with Blue Sail – it [Destination Management Plan] was a great process and a great result."
Janice McGuiness, Assistant Director Commissioned Services, Canterbury City Council
"Blue Sail speak our language and their collective experience means that they have been there, done that and found a solution to all the issues we might face. They really are the best consultants I've ever worked with. Employ them now!"
Cath Hindle, Head of Operations & Tourism, NewcastleGateshead Initiative
"I really like Blue Sail's creative and professional approach. Blue Sail delivers!"
Juliana Delaney, CEO, Continuum Group
"It was a pleasure working with the Blue Sail team. Their approach is professional, highly organised and creative."
Lael Scheckter, External Relations Manager, London & Partners
"Blue Sail’s passion for their work does not falter, no matter what size project they are working on. I would not hesitate to recommend them."
Lynnette Crisp, Marketing Director, Visit Kent
"From our first meeting, we realised that your enthusiasm, creativity and obvious experience were just what we needed, and that continued throughout."
Matt Biagetti, Investment Manager, Liverpool Vision
"From the moment we met Blue Sail we were impressed. It has been a pleasure working with them and we certainly intend to call on their expertise again."
Julian Pearce, Senior Economic Development Officer, Council of the Isles of Scilly
"Blue Sail's One Historic Garden marketing campaign has been mightily impressive."
Gareth Bond, Project Officer, Pembrokeshire County Council
"I’ve really appreciated your support and you’ve been an absolute pleasure to work with – thank you!"
Claire Williams, Visitor Economy Manager, City of Stoke
"We would be delighted to work with the team again in the future."
Nikki Morris-Laing, Marketing Director, VisitAberdeenshire