South West Museums – attracting more cultural tourists

Russell-Cotes Art Gallery & Museum, Bournemouth

When five of South West England’s most important Museums – the Renaissance Hub Museums – got together to find out how to attract more tourists, they called in Blue Sail.

It was great working with the switched-on directors, curators and marketers at the Royal Cornwall Museum, Exeter’s RAMM, Plymouth Museum & Art Gallery, Bristol Museums and Bournemouth’s Russell-Cotes.

These special places have nationally important collections, and are much-loved by locals.  But – despite South West England’s flourishing visitor numbers – they weren’t particularly on the tourist map.

We hope that’s now changing.  We brought cultural tourism knowhow and the visitor perspective to the five Museums’ creative planning sessions.  We helped the group think big and long-term when it came to positioning their unique experiences to the tourism market.  We worked with the Museums on individual tourism plans and projects.  And we produced a guide to growing cultural tourism for all the 100+ Museums in the region.

Since then we’ve stayed on working with the Russell-Cotes, helping to put our cultural tourism plan into action.  Here’s a video we produced to tell their Story, working with film company Fruitmedia.

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