South West Museums – attracting more cultural tourists

Russell-Cotes Art Gallery & Museum, Bournemouth

When five of South West England’s most important Museums – the Renaissance Hub Museums – got together to find out how to attract more tourists, they called in Blue Sail.

It was great working with the switched-on directors, curators and marketers at the Royal Cornwall Museum, Exeter’s RAMM, Plymouth Museum & Art Gallery, Bristol Museums and Bournemouth’s Russell-Cotes.

These special places have nationally important collections, and are much-loved by locals.  But – despite South West England’s flourishing visitor numbers – they weren’t particularly on the tourist map.

We hope that’s now changing.  We brought cultural tourism knowhow and the visitor perspective to the five Museums’ creative planning sessions.  We helped the group think big and long-term when it came to positioning their unique experiences to the tourism market.  We worked with the Museums on individual tourism plans and projects.  And we produced a guide to growing cultural tourism for all the 100+ Museums in the region.

Since then we’ve stayed on working with the Russell-Cotes, helping to put our cultural tourism plan into action.  Here’s a video we produced to tell their Story, working with film company Fruitmedia.

Latest Tweets

Terrific workshop with the Leicester and Leicestershire Tourism Advisory Board as we start work on the place brandi…
21 March 2018

Hotel on skis: Mobile glamping cabin allows guests to enjoy Northern Lights from deep within the Arctic wilderness.…
21 March 2018

In travel "experiences, not stuff" is the mantra: now it seems the high priests of "stuff" are going all experienti…
21 March 2018

Where are the UK's youngest and oldest city populations? - BBC News Interesting to know…
19 March 2018

Looking forward to starting new project this week for @visit_leicester working on a place branding strategy and destination management plan
19 March 2018

See bluesailviews on Twitter