Plymouth – plans and priorities for the Ocean City
Plymouth is a place with a long history. Francis Drake played bowls here before defeating the Spanish Armada. It was the point of emigration for the Mayflower, its pilgrims and countless others setting sail for America. Darwin sailed from here on the Beagle and it was the birthplace of Scott the polar explorer. It has Elizabethan architecture on the waterfront and striking modernism in the city centre.
We discovered the particular pleasures of the place when we helped the city in its ambition to grow its visitor economy.
It was terrific to be involved right across the city – with Destination Plymouth and tourism businesses naturally, but also with Plymouth University, some great festivals, the impressive Theatre Royal (largest producing theatre outside London) and some very enterprising restaurateurs.
We looked at every aspect of tourism in the city and recommended an integrated approach to how it was organised and managed, funded, developed and marketed.
We developed a visitor plan, marketing plan, events and festivals strategy and business plan.
It’s been really satisfying to see our plans being put into action, and we’ve been asked back several times since, to advise on interpretation, investment plans and marketing.
Plymouth now has a new positioning as Britain’s Ocean City, a great programme of events including the new Ocean City Festival and Festival of Sail, eating places opened by Gary Rhodes and Hugh Fearnley-Whittingstall, and a new arts and cultural centre at Royal William Yard.
And with its ambitious plans for the City Museum and Art Gallery, Plymouth’s journey continues.