One Historic Garden – Marketing and PR for a collection of attractions
One of our special clients in Wales is One Historic Garden – a collection of seven parks, woodlands and gardens in South and West Wales. The One Historic Garden members have all had major capital investment, and our job is to deliver the marketing for them to attract new visitors.
This is a fully integrated campaign, and over the last few months we’ve … designed the logo, built a new website, written all the content, produced promotional print, organised trips for travel press and the travel trade, run their social media, commissioned photography, put together ads and competitions, built a customer database and exhibited at RHS shows. Phew!
From the cloister garden and ninfarium (new to us to before this contract) at Aberglasney to the longest Orangery in the UK at Margam Country Park to the excellent locally run cafes at Colby Woodland and Bryngarw, there are some very special things on offer.
Partnership’s the key to this project’s success: bringing the partners together and developing a proposition which unifies the collection but allows each one to shine through in their own special way.