Dublin City Plus – extending the offer to attract new international visitors
It’s great to discover a new side to a much-loved city – and that’s what we did when Fáilte Ireland asked us to work with Visit Dublin on a new project they’re calling Dublin City Plus.
Most visitors don’t realise how much more there is to Dublin than the city centre. We’re hoping our work will change that.
We’ve been working with the team at Fáilte Ireland, and tourism providers around the Dublin Bay and Mountains, to look at the experiences they can offer international visitors – especially for visitors from key GB markets.
We’ve written a Shared Story, a Marketing Blueprint, a Development Plan, and lots of lovely marketing content, including itineraries and experiences for specific market segments.
And we’ve been back to Dublin since the project went live, to workshop with activities providers – people targeting the ‘Social Energisers’ market who are looking for just the sort of experiences you can get in the Bay and Mountains.
Here’s our lovely client Mary Collins, explaining the concept to Dublin businesses.