Derry~Londonderry – towards an events strategy
Derry~Londonderry is the first UK City of Culture. The programme for 2013 was designed to showcase the best of Northern Ireland’s culture and bring together divided communities.
Thinking ahead, Derry City Council wanted to make sure 2013 was not simply a one-off, and asked us to provide expert input to their long-term events strategy. Working with our partners Festivals & Events International we did exactly that.
Derry is one of the most interesting places we’ve ever visited. It’s definitely the place to go if you want to understand the history of Ireland from early Christianity to the Troubles.
We took time to review Derry’s venues and cultural organisations as well as getting under the skin of its current visitors to identify where the opportunities for market growth might lie. We held an interactive workshop with the cultural, events and tourism people to share our thinking and get their thoughts and ideas.
Our final report made recommendations about which festivals and events (either pre-existing or commissioned for the City of Culture programme) should form the core of the festivals programme, and how they should fit into the wider promotion of the destination.
Derry may not be the easiest place in the UK to get to, but it is definitely worth the effort.