The power of an international brand

Want to get your destination on CNN? Well, all you need is some snow ... and an international literary brand!

We're doing some work for the beautiful rural Hampshire area around Chawton where Jane Austen lived, and I was delighted to find that CNN International had broadcast an extended item about England under snow, focusing on the village - no doubt because they knew the Austen connection would ring bells with their viewers.

The result: picturesque images guaranteed to appeal to international target markets.